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Marketing, IA & Media

Find relevant and practical content to help your marketing and advertising efforts succeed in the era of artificial intelligence and automation.

Attention Metrics: The Revolution in Advertising Measurement

Learn how attention metrics, such as Quality Attention or Authentic Attention, are changing the way engagement is measured in campaigns.

Discover what viewability is and how it affects the effectiveness of digital advertising. Understand the key factors that determine ad visibility.

Learn how attention metrics, such as Quality Attention or Authentic Attention, are changing the way engagement is measured in campaigns.

Tackle the challenges and discover the benefits of generative AI for your brand. Become an early adopter and boost your company's content.