I was born in Colombia at a unique moment, during the transition of the 90s, when the analog world gave way to the digital, and we witnessed the gradual birth of the internet. I lived through the early days of technological democratization and, thanks to an insatiable curiosity that defines me, I quickly became a true digital native. From a very young age, I learned how to program and assemble computers, making technology an essential part of my life.
Hi I'm:
Carlos Arango Schütz
Marketer and tech enthusiast with a strong motivation to drive change through digital solutions. I have worked for major companies and advertising agencies. In my free time, I code and write about marketing, AI, and media.
CA
About me
A glance at my life
Brands I've worked with:
Work Experience
Digital Marketing Manager
Colgate-Palmolive
2022 - Present
Digital Strategy Manager
Existaya - Digital Agency
2018 - 2022
Digital Content Producer
El País
2016 - 2017
Public Policy Concept Developer
Santiago de Cali Municipality
2015 - 2016
Research and Project assistant
Kratos Consultants
2014 - 2015
Communication Intern
United Nations OCHA
2013 - 2014
Essential skills
Throughout my career, I have developed skills that are essential for working with high-performance teams.
Leadership
Creativity
Teamwork
Client relations Management
Crisis management
Empathy
Key competencies
Thanks to the experience I have gained throughout my career, I consider myself an expert and specialist in areas that are key to making an impact in the digital world.
Advertising
Marketing
Media Planning
eCommerce
Content Management
Project Management
Video Production
SCRUM
Technical skills
My passion for the digital world has driven me to go beyond the conceptual or strategic. I have gathered a range of technical skills that allow me to prototype ideas and lead teams by speaking their own language.
Full Stack Development
Artificial Intelligence
React
NextJS
NodeJS
Tailwind
Javascript
PHP
LUA
CSS
PostgreSQL
MySQL
Recent Articles
What Is Viewability and How It Affects Digital Advertising
Discover what viewability is and how it affects the effectiveness of digital advertising. Understand the key factors that determine ad visibility.
Attention Metrics: The Revolution in Advertising Measurement
Learn how attention metrics, such as Quality Attention or Authentic Attention, are changing the way engagement is measured in campaigns.
Generative AI at the service of your brand's progress
Tackle the challenges and discover the benefits of generative AI for your brand. Become an early adopter and boost your company's content.